Blogging 101

Blogging for Business
Blogging for Business

Once the secret of blogging was out, the interest in special tips and tricks to make it profitable soon knew a remarkable upsurge. The 101 revealed secrets for highly profitable blogs has actually become a common notion online, since the competition is tight, and achieving good blog traffic becomes crucial for the survival online. If you make a top ten list of the best ways to improve traffic and you simply post it on your blog, you could soon realize there are plenty of people who take it as a rule of the thumb and pass it on like a hot potato. North San Diego Business Continue reading “Blogging 101”

Syndicating Your Content Presents Social Networking Webinars

Friend Me At Facebook
Friend Me At Facebook

Social Networking has become the buzz word in the small business community. Now is a great time to build your sphere of influence online. Facebook is one of the most active social networking sites for solopreneurs.

When it comes to syndicating your content, your blog and Facebook (along with Twitter) play very well together. Your blog gives you the RSS feed that’s so important to sharing your blog posts with the world. By importing your blog into Facebook, you can share your blog content with all your friends at Facebook.

Continue reading “Syndicating Your Content Presents Social Networking Webinars”

Debra Simpson, One of 25 Women Bloggers to Watch in 2008

Wow, what an honor to be named one of 25 Women Bloggers To Watch In 2008. I can’t thank Heidi enough for this honor.

I’ve talked for three years now about blogging. It’s a great tool for any online business. I’ve created “how-to” videos for the folks using Blogger and WordPress blogs. You can find them at Magic In Blogging. Let me know if you want a particular task video to help you in your blogging!

Read the post here: Magic In Blogging

Are You Squidooing Yet?

Squidoo is a lot of fun and a great way to generate traffic to your website. It’s about creating lenses that focus attention on a particular topic. It’s about being able to go to one place and find a plethora of information about one topic. Could searching be any easier? That’s why we are called lensemasters.

Here is Squidoo’s ebook, Everyone Is An Expert. To learn more about utilizing Squidoo to it’s fullest, visit Teacher Bob’s Site, Squidoo Secrets.

Here are my Squidoo Lenses:
Magic In Words
North San Diego Business
Carlsbad Grows More Than Flowers and Strawberries!

Are you squidooing yet?

Meetings With Speakers

I attended a large SCORE breakfast recently. I must admit, I attend way too many events with speakers. Is it just me, or are they getting more self-promoting?

Here’s my advice to speakers who want to "market their business" to the attendees, don’t! We attend to take back to our businesses, one or two action items we can put into place immediately for our business success.

I didn’t come to hear about your $1,000 SEO program, your Warm Spirit Multi-Level Marketing business or to watch you read out of your recently released book. I came for networking and information for my business. I know you’re selling your books, you don’t need to whack me over the head with it. I know you’re selling your products because I can see them on the huge table you build right behind the lecturn.

If I don’t attend the meetings because you don’t provide me with any concrete info, and cut into my networking time, then there won’t be a future meeting for you to speak at to market your business.

You and I would be much better served, if you followed the handout you gave us and provided useful tips and/or tools for our business success. Your credibility as an expert would be further enhanced by actually giving us info we can use.

To you speakers who like to speak to promote, which I highly advise as a good marketing strategy, I have a word-of-the-day for you, subtly!

Opt-In E-mail, What You Need To Know

One of the most important keys to success in online marketing is building your own opt-in list of prospective and previous customers. For those that are just starting out online, this process should start even before you start planning to publish your own ezine/newsletter.

As you initiate your business you can begin to build your opt-in list in order to follow-up with these prospects and customers. It doesn’t have to be a formal ezine initially, it can just be a once a month update on new products and services. When your list starts to increase to a good size then you can consider a formal ezine.

So how do you capture the addresses? There are several ways to do this, and it will take time to gather information and create the ultimate list.

A Web Site Sign Up Form is an ideal way to gather information. Place a sign up form on every page of your website. Or at a minimum have a "subscribe" link on every page that goes to a separate subscription page. Make sure that you just don’t put "subscribe to our ezine". That means nothing for a potential client. Just a short description will greatly increase your subscription rate. For instance. Using "Weekly Marketing Tips and Techniques emailed to you! Subscribe today" would be better than "Subscribe to Our Ezine".

Give something away free like a free white report with information that is geared to your site’s content. Make sure they have to request the information so you capture their email address. Using an autoresponder can help you automate this process by sending out the information to your subscribers. That way the information is available 24/7. With most good services you will receive an information copy as soon as someone requests the information and it will have their email address in it. But, and this is important, just don’t send them the free information. Make sure that at the end of your auto responder text that you send them, there is a short blurb about your website services/products and your ezine if you have one. But don’t over do it.

Another important item is that you do not just add the person’s email address to your opt-in list or ezine. You don’t want them filing a (CanSpam Act and CanSpam Legal Brief)SPAM complaint since they didn’t ask to be on your list. Offer them the ability to get future mailings from you as indicated above in the mailing itself. You want to create a true opt-in list.

An exception to this would be if you were offering them a free gift for subscribing to your list. Then they should be added to your list.

Many will ask – Is it all right to email someone that has requested some free information report from you? Yes if you do it the right way. By using an autoresponder, you can also send an invitation to your e-mail list.

Follow Up often, this way you are not forgotten. If a potential customer does not want your services, than they will ask to be un-subscribed.

To learn more about using autoresponders to build your e-mail list, sign up for GeekSpeak To English, 101 on Wednesday, June 27th, 6pm PT. And watch for the podcast next week at North San Diego Business@Large.