Blogging for Business

Once the secret of blogging was out, the interest in special tips and tricks to make it profitable soon knew a remarkable upsurge. The 101 revealed secrets for highly profitable blogs has actually become a common notion online, since the competition is tight, and achieving good blog traffic becomes crucial for the survival online. If you make a top ten list of the best ways to improve traffic and you simply post it on your blog, you could soon realize there are plenty of people who take it as a rule of the thumb and pass it on like a hot potato. North San Diego Business

One such blogging 101 trick is to get links or profiles on very popular websites that have already got a great name in the business. How can you convince them to accept your request? Well, sometimes it pretty much depends on good fortune, but usually, you’ll have to email them an intention letter with a detail description of your blog. It would probably be a good idea if you looked for some online marketing tips before presenting the hot features of your web page. Don’t worry if you don’t get results from the first attempts, try with others, since once you get a link on their site, your blog will profit immensely.

We cannot avoid mentioning the fact that there are all sorts of “hidden” tricks that are nevertheless used to attract traffic and increase rankings. For instance, blog popularity often comes when links to your pages are added multiple times on other sites, not to mention that the creation of a large number of accounts also leads to a higher ranking thanks to the bonus points that are usually offered in return. Some bloggers have used innovative, yet doubtful, methods, such as Google, Yahoo or Microsoft site purchase to increase their traffic and the list of examples could easily go on.

In order to spread the word about your blog, you can always turn to RSS; this is probably one of the best ways to make a special intro for a new blog on the web. Most blog services are also RSS feed generators, in case you lack this tool, you can always turn to FeedForAll software to create the feeds. A site such as www.feedforall.com will definitely be a good starting point for a novice of the blogging adventure, since, presently the RSS is the best means of making your blog popular.

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Friend Me At Facebook

Social Networking has become the buzz word in the small business community. Now is a great time to build your sphere of influence online. Facebook is one of the most active social networking sites for solopreneurs.

When it comes to syndicating your content, your blog and Facebook (along with Twitter) play very well together. Your blog gives you the RSS feed that’s so important to sharing your blog posts with the world. By importing your blog into Facebook, you can share your blog content with all your friends at Facebook.

Programmed correctly, you can also alert your tweeples at Twitter, but that’s another webinar.

On Monday, February 9th at 3pm PT, you can learn how to incorporate Facebook into your online marketing and branding strategy.

What to include

• What not to include
• Looking for current friends
• How to add friends
• Creating Lists
• Creating Events
• How do you decide which Friend Requests to accept
• Updating Status Strategies

Click Here To Register – Or check out the schedule for discounts on multiple webinars.

On Wednesday, February 11th at 3pm PT, I’ll be following up with Facebook 102, where you’ll learn:
What You’ll Learn

• Creating Groups
• Fan Pages
• Strategies for staying visible
• Integrate Blog with Facebook
• Streamlining Your Update Stategeis
• Saving Time by Syndicating Your Content
• Integrate Facebook with Twitter
• Applications You Might Want To Use
• Facebook Tools

Click Here To Register

Wow, what an honor to be named one of 25 Women Bloggers To Watch In 2008. I can’t thank Heidi enough for this honor.

I’ve talked for three years now about blogging. It’s a great tool for any online business. I’ve created “how-to” videos for the folks using Blogger and WordPress blogs. You can find them at Magic In Blogging. Let me know if you want a particular task video to help you in your blogging!

Read the post here: Magic In Blogging

Squidoo is a lot of fun and a great way to generate traffic to your website. It’s about creating lenses that focus attention on a particular topic. It’s about being able to go to one place and find a plethora of information about one topic. Could searching be any easier? That’s why we are called lensemasters.

Here is Squidoo’s ebook, Everyone Is An Expert. To learn more about utilizing Squidoo to it’s fullest, visit Teacher Bob’s Site, Squidoo Secrets.

Here are my Squidoo Lenses:
Magic In Words
North San Diego Business
Carlsbad Grows More Than Flowers and Strawberries!

Are you squidooing yet?

Here’s a great video to explain RSS feeds. Enjoy!

I attended a large SCORE breakfast recently. I must admit, I attend way too many events with speakers. Is it just me, or are they getting more self-promoting?

Here’s my advice to speakers who want to "market their business" to the attendees, don’t! We attend to take back to our businesses, one or two action items we can put into place immediately for our business success.

I didn’t come to hear about your $1,000 SEO program, your Warm Spirit Multi-Level Marketing business or to watch you read out of your recently released book. I came for networking and information for my business. I know you’re selling your books, you don’t need to whack me over the head with it. I know you’re selling your products because I can see them on the huge table you build right behind the lecturn.

If I don’t attend the meetings because you don’t provide me with any concrete info, and cut into my networking time, then there won’t be a future meeting for you to speak at to market your business.

You and I would be much better served, if you followed the handout you gave us and provided useful tips and/or tools for our business success. Your credibility as an expert would be further enhanced by actually giving us info we can use.

To you speakers who like to speak to promote, which I highly advise as a good marketing strategy, I have a word-of-the-day for you, subtly!

Here’s a great example of viral marketing using You Tube

This is a video of Diane Mandle, Sound and Energy Healing and her tibetan singing bowls.

Are you using You Tube yet?

One of the most important keys to success in online marketing is building your own opt-in list of prospective and previous customers. For those that are just starting out online, this process should start even before you start planning to publish your own ezine/newsletter.

As you initiate your business you can begin to build your opt-in list in order to follow-up with these prospects and customers. It doesn’t have to be a formal ezine initially, it can just be a once a month update on new products and services. When your list starts to increase to a good size then you can consider a formal ezine.

So how do you capture the addresses? There are several ways to do this, and it will take time to gather information and create the ultimate list.

A Web Site Sign Up Form is an ideal way to gather information. Place a sign up form on every page of your website. Or at a minimum have a "subscribe" link on every page that goes to a separate subscription page. Make sure that you just don’t put "subscribe to our ezine". That means nothing for a potential client. Just a short description will greatly increase your subscription rate. For instance. Using "Weekly Marketing Tips and Techniques emailed to you! Subscribe today" would be better than "Subscribe to Our Ezine".

Give something away free like a free white report with information that is geared to your site’s content. Make sure they have to request the information so you capture their email address. Using an autoresponder can help you automate this process by sending out the information to your subscribers. That way the information is available 24/7. With most good services you will receive an information copy as soon as someone requests the information and it will have their email address in it. But, and this is important, just don’t send them the free information. Make sure that at the end of your auto responder text that you send them, there is a short blurb about your website services/products and your ezine if you have one. But don’t over do it.

Another important item is that you do not just add the person’s email address to your opt-in list or ezine. You don’t want them filing a (CanSpam Act and CanSpam Legal Brief)SPAM complaint since they didn’t ask to be on your list. Offer them the ability to get future mailings from you as indicated above in the mailing itself. You want to create a true opt-in list.

An exception to this would be if you were offering them a free gift for subscribing to your list. Then they should be added to your list.

Many will ask – Is it all right to email someone that has requested some free information report from you? Yes if you do it the right way. By using an autoresponder, you can also send an invitation to your e-mail list.

Follow Up often, this way you are not forgotten. If a potential customer does not want your services, than they will ask to be un-subscribed.

To learn more about using autoresponders to build your e-mail list, sign up for GeekSpeak To English, 101 on Wednesday, June 27th, 6pm PT. And watch for the podcast next week at North San Diego Business@Large.

I’m Speaking To San Diego Women, Inc. on Thursday, June 28th.

I’ll be sharing no cost and low cost ways to market your business online. You’ll learn how to create passive income with your website and other strategies to raise your online visibility. This is your chance to get your Internet Marketing questions answered.

You’ll walk away with strategies you can implement immediately! Come and join me for networking fun in Mission Valley with other small business owners.

Register Here for an exciting evening of networking and learning at San Diego Women, Inc.’s monthly meeting.